Collection: GRAY LABEL

Gray Label was founded in 2011 by Emily Gray. Timeless, minimalistic and comfortable collections. No prints, softly colored essentials that are easy to combine. Made from the best 100% organic cotton available.

The brand minimize the impact on the environment. Producing high-quality items that last multiple life cycles. 

Every Gray Label item carries the GOTS certification label and in our collaborations we only work with partner companies that share the same ethical goals. We are happy to see that more and more options are becoming accessible to take care of the planet. 


Product range from clothing, footwear, underwear and accessories for babies, toddlers and children from 0 to 12 years.